Montreal, QC, (July 26, 2007) – Dodge/MOPAR of Canada and the Dodge Quebec Dealer Advertising Association will rev up the Dodge brand when the NASCAR Busch series visits Canada next weekend.
Dodge recently announced their sponsorship of Patrick Carpentier, one of Quebec’s most recognized and most respected sports figures, which provides him the opportunity to drive the Dodge Charger in Canada’s first-ever NASCAR Busch Series race.
"I am really happy that the Dodge Quebec dealers have given me the opportunity to make my first start in the Busch Series race in Montreal," mentioned Patrick Carpentier. "Honestly, I am thrilled to be racing in front of my fans. It will be a very busy weekend with two races in two days, but I will definitely have fun. I have a very good car and the team is very competitive, so I will do everything I can to finish on the podium at Circuit Gilles-Villeneuve."
Dodge also is the Presenting Sponsor of the August 3-4, 2007 race at Circuit Gilles Villeneuve in Montreal. Dodge has a long standing association with stock car racing in Canada and is committed to supplying drivers with some of the best equipment available. The Dodge Charger returns for another season of high-speed action and is also joined this year by the new Dodge Avenger. The all-new 2008 Dodge Avenger is in dealer showrooms now, bringing the Dodge Charger heritage to the mid-size segment.
"The Dodge commitment to stock car racing at local, regional and national levels in Canada is unmatched," said Judy Wheeler, Vice-President – Marketing, DaimlerChrysler Canada. "With this sponsorship of Patrick Carpentier, we are telling Dodge owners that we are committed to bringing them world-class stock-car racing."
Dodge is Chrysler Canada’s best-selling brand including Dodge Ram and Dodge Grand Caravan. Chrysler Canada sold 220,500 Chrysler, Jeep® and Dodge vehicles in 2006 and is the number 2 seller of cars and trucks in Canada. The company has more than 11,000 employees and two assembly plants that build more than 600,000 vehicles a year, most of which are exported for sale. With nine new vehicles launching in the last two years,
Mopar Brand Chrysler’s Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar branded replacement parts, components and accessories for Chrysler, Jeep® and Dodge vehicles sold around the world. The division has more that 250 employee and six part distribution centre in Canada.