Wednesday, July 25, 2007

Chrysler to install Sirius in 70% of vehicles

Wednesday, July 25, 2007 at 09:15 AM

Dodge Challenger

The Chrysler Group has announced that they're looking to install Sirius Satellite Radio in over 70% of their vehicles for the 2008 model year. This is up from about 40% for the previous model year.

Sirius will be included as a standard feature in the premium and mid-level price classes on most Chrysler, Dodge and Jeep 2008 models year vehicles.

Sirius will also be a 100% standard feature - a huge plus - on the Chrysler Sebring and Aspen, the all-new Dodge Challenger (pictured) and Nitro, and the Jeep Grand Cherokee and Commander. Chrysler includes one year of Sirius service with each new vehicle, and Sirius comes pre-activated, so you can listen to Sirius immediately upon delivery of the vehicle.

In 2006, Chrysler Group had sales totaling 2,390,585 units according to Automotive News (note: this figure includes Mercedes-Benz). So as a rough guestimate, we're looking at a potential of over 1.6 million Sirius installs as a result of this announcement. This is definitely good news for Sirius.

No comments: