Friday, August 10, 2007

The Last Dancer Standing Wins a 2008 Dodge Durango

Former Dallas Cowboy and reality TV dancing champion Emmitt Smith is teaming up with the Dodge brand to kick off the "Dodge Durango Tango" dancing endurance contest at this year's State Fair of Texas. Consumers who think they can out-dance the competition are invited to sign up online for a chance to dance the night away. The last dancer standing at the end of the competition will "tango" away with the grand prize, an all-new 2008 Dodge Durango.

While the "Durango Tango" challenge will spring into action on Sept. 27, this one-of-a-kind endurance challenge is expected to last through the night and into the morning hours of Sept. 28, opening day of the fair. To make sure the challenge starts off on the right foot, Smith will lead the "Durango Tango" contestants in a special rendition of the "Texas Tango" and will show off the moves that made him a star on the football field and the dance floor.

"Grab Your Partner"
The Durango is no ordinary SUV and this is no ordinary dance competition. In most cases, it takes two people to tango. But for this contest, each contestant will be provided with a life-sized doll to use as their dancing partner for a portion of the competition. Each contestant will be given props, costumes and accessories on-site that they can use to "dress" their dancing partner when they arrive at the "Durango Tango" challenge.

The last person dancing at the end of the "Durango Tango" challenge will be crowned the champion and awarded an all-new 2008 Dodge Durango. The first four runners-up will each receive a cash prize, and all participants will receive a special prize package filled with Dodge gear.

"To continue our tradition of kicking off the State Fair of Texas with a fun consumer event, we're inviting consumers to show off their bold moves and separate themselves from the competition during the Dodge Durango Tango challenge," said Mike Accavitti, Director - Dodge Brand Marketing. "Leave it to Dodge, with its 'Grab Life' mentality, to create a competition as unique and bold as the full-size Dodge Durango."

Don't Dance Around It ... Sign Up Now
Individuals interested in dancing 'til they drop can register for a chance to participate in the "Dodge Durango Tango" challenge online at, beginning Aug. 9 at 12:01 a.m. (EDT) until Sept. 12 at 5 p.m. (EDT). All participants must be 18 years or older with a valid driver's license.

During registration, participants will be asked to submit a 250-word essay answering the question, "Why are your tango, twists and turns worthy of winning a new Dodge Durango?" From all the entries received, approximately 30 contestants will be selected to participate in the "Dodge Durango Tango" challenge at the State Fair of Texas, beginning on Sept. 27.

Boys & Girls Clubs of Greater Dallas to Benefit
For each hour the contest continues, the Chrysler Foundation has pledged to donate $500 per hour (up to a maximum donation of $18,000) to the Boys & Girls Clubs of Greater Dallas. The money will be used to continue the organization's mission to inspire and empower all youth, with special concern for those from disadvantaged circumstances, to achieve their full potential in a positive, safe and fun environment.

The State Fair of Texas officially opens to the public at 10 a.m. (CT) on Friday, Sept. 28 and closes on Sunday, Oct. 21. The fair grounds will be open from 10 a.m. to 10 p.m. (CT) daily.

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