Friday, June 29, 2007

Survey says most don't know how glove box named

Survey says most don't know how glove box named

A majority of people recently surveyed by the Chrysler Group don’t know what the glove box was named after, adding that even more use the compartment for something other than holding gloves, a new survey said.

Seventy-two percent of people in the new Chrysler Group survey of Americans said they did not know how the compartment, which was introduced in the 1920s for gloves, got its name.

The survey, conducted by Ipsos Insight, also found that 84% of the people no longer use the box to hold gloves.

Instead, people surveyed said it has become a catchall for things such as: proof of insurance (94%), vehicle registration (92%), tissues and napkins (71%), maps (63%), sunglasses (47%), vehicle title (44%) and first aid-kits (38%).

Chrysler is pointing to the new survey as an example of why consumers might like the company’s new Chill Zone, a retooled glove box for storing cold beverages.

“With drivers no longer using the glove box to store gloves, we’ve reengineered this compartment to allow drivers to keep their refreshments chilled during hot summer drives,” Mike Accavitti, director of Dodge brand and SRT marketing and communication, said in a statement.

The survey found that 88% of people say they would use a glove box for storing chilled water or juice if the box kept things cool.

The survey was conducted during the end of May and involved 1,000 people across the country, the majority of whom either own or lease a vehicle.

The margin of error is 3.1 percentage points.

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