Wednesday, May 23, 2007

Eye Candy: Jeep Jumps the Gun on SEMA With Two Concepts

Date posted: 05-23-2007

AUBURN HILLS, Mich. — In a bid to grab some SEMA glory well ahead of schedule, Jeep rolled out two of its entries this week for the fall show: the Jeep Wrangler JT and the Jeep Wrangler Ultimate.

The Jeep Wrangler JT, a product of the company's specialty concept design team, is tricked out with a 5-foot pickup bed, a removable hardtop and whopping 35-inch BFGoodrich Mud Terrain tires. Off-road enhancements include a 3-inch suspension lift by Superlift, a Mopar rear bumper and rock rails, and a new Ramsey 9500 UT winch.

The chrome-heavy Jeep Wrangler Ultimate is described by its creators as "the best off-road machine ever offered by Jeep." Chrome touches are bountiful and include the fuel-filler door, taillamp guards, tubular side steps, exterior mirrors, tow hooks, door handles, hood hinges and fascia overlays. The Wrangler Ultimate gets an all-new exterior color: liquid charcoal pearlcoat. The suspension gets a 3-inch lift and 35-inch BFGoodrich Mud Terrain tires mounted on custom 18-inch wheels.

The cabin of the Wrangler Ultimate takes its cues from sports bags and accessories. Materials include orange mesh fabric and dark slate gray napa/Province leather with black leather baseball-style stitching.

What this means to you: SEMA may be months away, but this unveiling is designed to get you salivating for some Mopar accessories.

Wrangler JT concept
(Enlarge photo)
A little SEMA sneak preview to whet your appetites: Jeep unveils the Wrangler JT concept. (Photo courtesy of Jeep)
Jeep Wrangler JT was built by Jeep's specialty concept design team, who hewed to traditional Jeep values. (Photo courtesy of Jeep)
These are Jeeps worthy of the name: The Wrangler JT has a 5-foot pickup bed and 35-inch Mud Terrain tires from BFGoodrich. (Photo courtesy of Jeep)
The Jeep Wrangler Ultimate is described by its creators as ¿the best off-road machine ever offered by Jeep. (Photo courtesy of Jeep)
Chrome accents aplenty dress up the Wrangler Ultimate¿s rugged exterior. (Photo courtesy of Jeep)
Jeep Wrangler Ultimate concept has baseball-type stitching on its leather seats. (Photo courtesy of Jeep)

Eye Candy: Jeep Jumps the Gun on SEMA With Two Concepts

Date posted: 05-23-2007

AUBURN HILLS, Mich. — In a bid to grab some SEMA glory well ahead of schedule, Jeep rolled out two of its entries this week for the fall show: the Jeep Wrangler JT and the Jeep Wrangler Ultimate.

The Jeep Wrangler JT, a product of the company's specialty concept design team, is tricked out with a 5-foot pickup bed, a removable hardtop and whopping 35-inch BFGoodrich Mud Terrain tires. Off-road enhancements include a 3-inch suspension lift by Superlift, a Mopar rear bumper and rock rails, and a new Ramsey 9500 UT winch.

The chrome-heavy Jeep Wrangler Ultimate is described by its creators as "the best off-road machine ever offered by Jeep." Chrome touches are bountiful and include the fuel-filler door, taillamp guards, tubular side steps, exterior mirrors, tow hooks, door handles, hood hinges and fascia overlays. The Wrangler Ultimate gets an all-new exterior color: liquid charcoal pearlcoat. The suspension gets a 3-inch lift and 35-inch BFGoodrich Mud Terrain tires mounted on custom 18-inch wheels.

The cabin of the Wrangler Ultimate takes its cues from sports bags and accessories. Materials include orange mesh fabric and dark slate gray napa/Province leather with black leather baseball-style stitching.

What this means to you: SEMA may be months away, but this unveiling is designed to get you salivating for some Mopar accessories.

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