Chrysler said it is exploring adding hybrid versions of existing vehicles, like the 2009 Dodge Journey
Automaker eyes expansion of offerings
Chrysler LLC, which is launching its first hybrid vehicles this year, is already looking at the possibility of expanding its offerings into other vehicles, an executive for the automaker said Thursday."Where our competitors are putting hybrid engines are where we feel that there is an opportunity for us to capitalize," said Mike Accavitti, Dodge Brand director. "Our guys are looking at it. We have to focus our resources, though, on the things we have going on right now. Stay tuned."
Asked if the recently launched Dodge Journey SUV could see a hybrid engine in the future, he indicated that they're looking at that option and noted that they've also heard interest in a hybrid version of the Dodge Avenger midsize sedan.
Chrysler's entrance into the hybrid market is expected to occur this summer with the 2009 Chrysler Aspen and Dodge Durango Hemi Hybrid SUVs.
The automaker has said it expects its new 5.7-liter Hemi hybrid to get a 25% overall fuel economy improvement.
Chrysler also has said it plans to sell the redesigned Dodge Ram with an optional hybrid beginning in 2010.
"As we see a market need for hybrid or a market desire for hybrid Hemis, we look at possible other applications," Accavitti said.