Thursday, March 20, 2008

Alcantara(R) Introduced in 2008 Dodge Challenger SRT8

High-performance interior upgrades an American classic

NEW YORK, March 20 /PRNewswire/ --
After more than 30 years, the Dodge Challenger has thunderously re-emerged. Underneath the trademark hood stripe, eight cylinders roar, and inside, the pony car has received a modern makeover complete with Alcantara(R), the high-performance interior material.

The SRT8's sporty cockpit gets an extra giddy-up from black leather bucket seats, complete with slate grey high-performance Alcantara(R) micro-perforated seat inserts. The seats, trimmed with a bold orange contrast stripe and SRT8 emblem, create a feeling of raw elegance that rivals the vehicle's under-the-hood power. Alcantara(R) is the perfect choice to compliment an iconic American muscle car because it is sporty, high-grip, durable, comfortable, easy-to-clean, breathable and anti-static.

The SRT8 also includes a 6.1-liter HEMI, GPS navigation and keyless entry-for the Challenger aficionado who appreciates all the muscle without compromising modern conveniences.

"Alcantara(R) is the perfect modern upgrade to this American classic," said Angelo Bordogna, director of Automotive Division of Alcantara S.p.A. "The high-performance material is an ideal match for a vehicle known for its powerful and sporty heritage."

The Challenger SRT8 joins a long list of sports cars and high-end vehicles that already offer Alcantara(R). The material is becoming a staple interior material choice for other American automakers, and is widely available in select Chrysler, Ford and General Motors vehicles. Alcantara(R) is currently offered in numerous Dodge automobiles including the 2008 Dodge Viper, 2008 Dodge Durango Limited, and 2008 Dodge Charger Superbee.

While its applications are nearly endless, Alcantara(R) can most commonly be found on seats, door panels, headliners, center consoles, gear shift covers and steering wheels.

Toray Ultrasuede (America) Inc. is the official distributor of Alcantara(R) materials in the American automotive markets.

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