Posted Monday, Oct 20, 2008 at 9:16 am in Company News
Voting after their annual Truck Rodeo, members of the Texas Auto Writers Association (TAWA) named the all-new 2009 Dodge Ram 1500 “Full-Size Pickup Truck of Texas,” giving Dodge honors over competitors from Ford, Chevrolet, GMC, Nissan, Honda and Toyota.
The RamBox won the “Best Feature” category in a landslide.
“This is quite an honor,” said Mike Accavitti, Director, Dodge Marketing. “In a head-to-head competition, our game-changing all-new 2009 Dodge Ram unseated the new Ford F-150, long considered the leader in the market. This is not only the best pickup truck we’ve ever built, it’s the best pickup on the market, period.”
TAWA’s competition names three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas (a new category this year), along with 12 additional categories.
Judging by the 40-plus TAWA members occurs over two full days of on- and off-road evaluation. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.
“The TAWA Truck Rodeo is the most comprehensive evaluation of new trucks and SUVs in the country and manufacturers consider it a great honor to win their category,” said Harold Gunn, President of TAWA. “This was an especially tight competition because several manufacturers are building great product. We’re proud that the Texas truck rodeo is considered the most important competition of its type in the nation.”
The winners were announced Sunday.
No comments:
Post a Comment