Wednesday, June 25, 2008

Dodge and MSN Autos Offer Consumers the Chance to Win the Dodge Challenger of Their Dreams

- Dodge and MSN Autos launch Dream Design Drive Challenge

- Contest runs from June 25, 2008, through Aug. 25, 2008

- Consumers can log on to to enter

- Grand Prize entry will be customized to winner's specifications

Dodge and MSN Autos Offer Consumers the Chance to Win the Dodge Challenger of Their Dreams

AUBURN HILLS, Mich., June 25 /PRNewswire/ -- If you have ever dreamed of owning an all-new 2009 Dodge Challenger, this is your chance.

Dodge, in collaboration with MSN Autos, is launching the Dream Design Drive Car Challenge on Wednesday, June 25, 2008. By registering on, consumers can customize their dream Dodge Challenger using the options available on the site, including paint colors, wheels and striping packages. One lucky person will win a Dodge Challenger customized to his/her specifications. In addition, another winner will receive a Dodge Challenger R/T.

"Challenger is one of the best known nameplates at Dodge with an image and reputation that has carried it for more than 35 years," said Mike Accavitti, Director - Dodge Brand Marketing. "We are so excited to be part of this contest with MSN Autos because it offers generations of driving enthusiasts a chance to be involved in the return of this iconic muscle car and possibly to win the Challenger of their dreams."

Each customized Dodge Challenger entry submitted through Aug. 25, 2008, that meets the official rules and contest criteria, will be posted in the virtual showroom on for public voting. There will be three levels of prizes awarded - the "People's Choice Award," the Grand Prize and a weekly sweepstakes.

In the "People's Choice" category, the entry that receives the most ratings as determined by the public will receive an all-new 2009 Dodge Challenger R/T.

At the end of the promotion, the top 1000 entries determined by public voting will be judged by a panel of experts, including representatives of Dodge, to determine one grand prize winner. The entries will be judged based on the following criteria: 1) Dream Impact -- the overall creative and emotional impact of the 'Dream Car' entry; 2) Theme -- the coherence of all the customization and personalization elements of created 'Dream Car' entry title or theme; and 3) Uniqueness -- the extent to which all customization and personalization options available to an entrant were employed to create a distinct and unique 'Dream Car' entry. The grand prize winner will receive a 2009 Dodge Challenger R/T, customized as close to the winner's entry as possible.

From all entries and votes received, random sweepstakes drawings will be held weekly for prizes such as Microsoft Zunes, 12-month Xbox Live Gold memberships and additional giveaways.

The promotion is open in the U.S. only. All participants must be 18 years or older and hold a valid driver's license at the time of entry. Complete rules can be viewed at

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