Dealer.com has developed a digital marketing program featuring new Web sites and search engine marketing services for Chrysler Canada Inc.'s nearly 300 Five Star dealers.
Chrysler Canada chose Dealer.com, of Burlington, Vt., as the exclusive provider for its new digital marketing program. The Web sites have been going live this month.
Dealers can log in and change their Web site design or incorporate individual specials immediately.
Chrysler Canada executives can push a manufacturer special or specific content to every dealer site in an instant, thanks to predetermined space always available on dealer sites regardless of the dealers' choice of design