Tuesday, April 1, 2008

Chrysler 300 Owners Demonstrate Individuality and Passion in 'Spin it Your Way' Promotion

   - Bold design of award-winning Chrysler 300 inspires owners to create
videos showcasing their customized vehicles
- Louisville, Ky., woman wins contest and trip to Los Angeles to have her
vehicle displayed at Los Angeles International Auto Show in November

AUBURN HILLS, Mich., March 31 /PRNewswire/ -- In addition to marking
the return of the "Great American Car" when it was first introduced, and
earning the distinction of being the most-awarded new car in automotive
history*, the Chrysler 300 also proved to be a canvas for owners to express
their passion and style through customization.

To capture and share this creativity, the Chrysler brand encouraged
owners to "Spin it Your Way" by creating and uploading a short video to the
Chrysler 300 YouTube channel. Each video showed how owners brought out
their individuality by customizing their Chrysler 300.

The public voted for their favorite video and Lisa Marie Varon of
Louisville, Ky., was named the "Spin it Your Way" contest winner, earning a
trip for two to Los Angeles to see her customized Chrysler 300 displayed at
the Los Angeles International Auto Show in November 2008. Varon's video
shows the transformation of her 2006 Chrysler 300C into her fun and
aggressive "Black Widow." The vehicle is customized with 24-inch rims, air
suspension, indoor/outdoor lighting kits, 7-inch visor and headrest video
screens, Lambeau doors and a whole lot more.

"We have found from our owners like Lisa that the Chrysler 300 is not
just a sedan, it's a passion, an expression of emotion captured in bold
design that empowers and engages them to show their individuality," said
Ralph Gilles, Vice President -- Jeep(R) Truck and Advance Interior Design,
Chrysler LLC and lead designer of the 300. "'Spin it Your Way' was an
interactive opportunity for owners to show how they put their own signature
on the Chrysler 300 and to share their creativity with a wide audience."

More than 317,000 people visited the Chrysler 300 channel where they
watched the owner-testimonial videos nearly 1.7 million times and voted on
the top 25 entries from passionate Chrysler 300 owners nationwide.

About Contest

Chrysler launched the "Spin it Your Way" contest on Jan. 1 at
http://www.youtube.com/chrysler300 . Consumers were encouraged to upload
videos of their customized Chrysler 300 by Feb. 14 -- not exceeding 2
minutes in length -- and provide information including the make, model and
year of the vehicle plus an explanation of how their vehicle was
customized. The YouTube community voted for their favorite video from Feb.
15 - March 6. Public online voting plus scoring by Chrysler judges -- based
on the criteria of originality/creativity, feasibility/functionality and
the entrant's demonstration of passion captured in their customized vehicle
-- determined the grand prize winner.

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