This Day in Auto History: 3.11.1890 Eugene F. McDonald Jr., a onetime Franklin official who later became President of the Zenith Radio Corporation, is born in Syracuse, NY 3.11.1914 Andrew L. Pomeroy of Thompson Products Inc. is born in Philadelphia, PA 3.11.1943 Racer Arturo Francesco Merzario is born in Civenna, Italy 3.11.1956 Peter M. Heldt, German-born automotive journalist whose 1902 Horseless Age editorial led to the formation of the Society of Automotive Engineers, dies in Miami, FL 3.11.1985 Racer Lee Shepherd dies at age 40 when he crashes during a race in Ardmore, OK
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