Monday, March 10, 2008

Chrysler to close Calif. design studio

DETROIT -- Chrysler LLC is closing its Pacifica Advance Product Design Center, the studio near San Diego where several key vehicles -- such as the 300 sedan, Dodge Challenger and Pacifica crossover -- took shape in recent years.

All of Chrysler's future design work will take place at Chrysler's headquarters in Auburn Hills, north of Detroit.

"Increasingly, we are leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance and manage fixed costs. These moves are designed to help Chrysler become a more globally focused manufacturer, with design, engineering, sourcing and a local presence to serve local customers," Chrysler said in a statement.

It was not immediately clear how many employees would be affected by the closure of the Carlsbad, Calif., studio.

In the late 1980s, Chrysler was one of the first automakers to open a California design studio. A number of automakers have studios in California because of the state's influence on culture and automotive styling trends.

Chrysler spokesman David Barnas said the move was consistent with the automaker's strategy of controlling costs and consolidating operations where it can.

1 comment:

Anonymous said...

That sounds like corporate logic; close down the studio that's been designing the best products for the company.
I thought Cerberus was supposed to be about making money. Rather than wiping out the talent that gives us what the people love. They should concentrate on marketing more agressively and competetively. We've already lost the Pacifica due to lack of marketing and that's one of the best vehicles Chrysler has put out since the Lebaron Convertable came back.