Tuesday, March 4, 2008

Dodge’s Challenge: Win back America

Dodge Challenger

The new Dodge Challenger

Automaker aims to boost sales with revamped iconic muscle car

Chrysler moved to kick start its failing fortunes at the Chicago auto show earlier this month when it unveiled the production version of a much-anticipated retro muscle car, the Dodge Challenger SRT8.

A car with an EPA rating of 13 mpg in city driving (18 mpg highway) might seem retro in more than its styling, the throwback that Chrysler is really looking for is a return to profitability, and the Challenger is likely to be the car that’s going to bring in much-needed cash.

Thousands of interested customers have already put down deposits on 2008 Challenger SRT8s at their local dealers and the company has announced that the 2008 production run will be limited to 6,400 of the SRT8 maximum performance variants of the Challenger, each with a numbered dash plaque.

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