Thursday, January 10, 2008

First Production 2008 Dodge Challenger SRT8(R) Up for Bid!

    AUBURN HILLS, Mich., Jan. 10 /PRNewswire/ -- After a 34 Year Absence,
All- new Dodge Muscle Car Set to Roll Across the Auction Block at 37th
Annual Barrett-Jackson Collector Car Auction:

* Limited-edition 2008 Dodge Challenger SRT8(R) features a 6.1-liter
HEMI(R) V-8 engine, HEMI Orange paint, carbon-fiber-like hood stripes, a
chrome fuel filler cap and a numbered dash plaque
* More than 4,300 orders placed the first day the all-new Dodge Challenger
SRT8 went on sale
* Proceeds from the auction of No. 1 production Dodge Challenger SRT8 to
benefit notMYkid

Dodge and notMYkid have partnered to auction the first production 2008
Dodge Challenger SRT8(R) at the 37th annual Barrett-Jackson Collector Car
Auction to be held January 12-20, in Scottsdale, Ariz.

"The Dodge Challenger has always been an iconic vehicle and consumers
are showing overwhelming enthusiasm for the modern version -- the all-new
2008 Dodge Challenger SRT8," said Mike Accavitti, Director -- Dodge Brand
and SRT Global Marketing, Chrysler LLC. "Dodge dealers took more than 4,300
orders the first day it went on sale. Clearly consumers are clamoring for
the kind of modern amenities and iconic muscle car heritage the Challenger
SRT8 offers."

The all-new 2008 Dodge Challenger SRT8 features the proven 6.1-liter
HEMI(R) V-8 engine mated to a five-speed automatic transmission, a race-
inspired interior and an exterior design stays true to Challenger heritage
while delivering a host of modern features and technologies and "race
inspired, street legal" SRT DNA.

Developed by Chrysler's in-house performance engineering organization,
the 2008 Dodge Challenger SRT8 was engineered with a focus on the five
pillars of every SRT vehicle: bold exterior design that resonates with the
brand image, a race-inspired interior, world-class ride and handling across
a dynamic range, a standout powertrain and benchmark braking.

Bidders will have the chance to own the car before it is shown to the
public. The 2008 Dodge Challenger SRT8 will make its worldwide debut on
Feb. 6, at the Chicago Auto Show.

Interested bidders are required to register with Barrett-Jackson prior
to bidding. Registration information can be found at

Proceeds from the first production Dodge Challenger will benefit
notMYkid -- an organization dedicated to facilitating improved
understanding about youth behavioral health issues including suicide, drug
abuse, eating disorders and depression.

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