Wednesday, January 23, 2008

Chrysler to establish global midsize vehicle center


If Chrysler hopes to be around in years to come it has to evolve into a serious global player, and to do that it needs a range of new models engineered to suit global tastes. Of America’s three major carmakers, GM was first off the bat to take advantage of its global resources, calling on Holden to develop its RWD platforms, Daewoo to work on its compact cars, and Opel to engineer future mid-sizers. Ford followed suit by announcing it would develop nearly all of its future models using global design centers, streamlining the engineering and design process and utlizing just one platform for several different markets. Now it’s Chrysler’s turn, but unlike its Detroit rivals the Auburn Hills company doesn’t have the resources to re-engineer its entire lineup.

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