AUBURN HILLS, Mich., Nov. 6 /PRNewswire/ -- Chrysler LLC reported that its Five Star(R) dealers sold a new October record of 9,660 Certified Pre-owned Vehicles (CPOV) in 2007, a 4 percent increase from 9,324 units sold in October 2006. For the month, each of the automaker's brands posted increases; Chrysler brand sales rose 4 percent to 2,986 units; Jeep(R) brand sales were up 2 percent to 2,681 units and Dodge brand sales advanced 4 percent to 3,993 units.
Year-to-date sales also set a record with 103,929 units delivered. This was a 6 percent increase from YTD sales of 97,800 units set in 2006. Sales increases were posted for the following vehicles year-to-date: Chrysler 300 & 300C sales rose 44 percent to 5,684 units, Jeep Wrangler sales accelerated 25 percent to 3,185 units and the Dodge Magnum had a healthy sales improvement, moving sales up 24 percent to 2,444 units for the year.
"The numbers speak for themselves, CPOV has a positive impact on dealership traffic and customer loyalty," said Peter Grady, Director - Remarketing. "Our CPOV brand draws shoppers into our dealer showrooms, and once they are part of the Chrysler LLC family of vehicles, it is our intent that they consider a Chrysler, Jeep or Dodge product when shopping for their next vehicle."
Chrysler offers one of the most comprehensive Certified Pre-owned Vehicle programs in the industry. For a vehicle to be certified under Chrysler's used- vehicle program, it must be a 2002 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125-point mechanical, safety and condition standard inspection. Chrysler CPO vehicles are backed by an eight- year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000- mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and buyback guarantee.
Marketed as "Brand Spankin' Used(R)" Chrysler CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have earned the automaker's Five Star certification. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,000 Chrysler dealerships in the United States are certified Five Star dealers.
Used vehicle shoppers can learn more about Chrysler's Brand Spankin' Used Certified Pre-Owned Vehicle program as well as find detailed inventory and dealer listings online at http://www.brandspankinused.com/ or by searching independent used vehicle search engines including AutoTrader.com, Cars.com, AutoExtra.com and AutoMart.com.
Chrysler LLC
Tuesday, November 6, 2007
Chrysler LLC Posts Records for October 2007 Certified Pre-owned Vehicle (CPOV) Sales
Posted by The 'C' Team at 11:21 AM
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