Chrysler Canada Appoints New Vice President of Marketing
- Mark Bosanac to replace Judy Wheeler as Marketing VP
- Bosanac brings a broad variety of experience and a focus on retail
- September marks 14 months of sales growth
WINDSOR, ON, Oct. 2 /CNW/ - Chrysler Canada today announces the
appointment of Mark Bosanac as Vice President - Marketing. In this position,
Mr. Bosanac is responsible for all Canadian vehicle product planning, volume
planning, marketing strategies, brand development, national and dealer
advertising, Five Star programs, dealer training, IT, National Dealer Council
and customer relationship management initiatives. He reports directly to Reid
Bigland - President and CEO, Chrysler Canada.
Prior to his new position, Mr. Bosanac was Director of Sales Planning and
Programs (incentives) at the Chrysler LLC headquarters in Auburn Hills,
Michigan. He has an extensive background in Chrysler Sales and Marketing
specifically in the areas of retail sales, incentives planning, and working
with Chrysler dealers and business centres.
"Mark brings with him a breadth of experience and a laser beam-like focus
on retail sales, the market place and dealers that will help our team
successfully launch new models and maintain our sales success," said Reid
Bigland, President and CEO, Chrysler Canada. "As we continue to offer new,
fuel-efficient Chrysler, Jeep(R) and Dodge vehicles we have an opportunity to
continue growing our business. Mark's determination and extensive industry
knowledge will help us work with our dealers to get these new models into the
hands of our customers."
Mr. Bosanac has worked for Chrysler since 1986 and holds a Bachelor's
Degree in Marketing from Adrian College and a Master's degree in Business
Management from Michigan State University.
Mr. Bosanac replaces Judy Wheeler who was recently appointed Director,
International Marketing and Communications and is responsible for the
International Marketing and Communications strategies and plans for the
Chrysler Group outside of North America.
Chrysler Canada recently launched many new models such as Dodge Grand
Caravan, Chrysler Town and Country, Jeep Wrangler Unlimited and Jeep Patriot.
The success of these and other vehicles has led to 14 straight months of sales
growth, with even more new models hitting showrooms in the coming months.