Word Mark	MOPAR TRUE BLUE
Goods and Services	IC 035. US 100 101 102. G & S: Customer loyalty services, namely, administering a preferred customer bonus incentive program for commercial, promotional and/or advertising purposes in the field of automotive parts and accessories
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	78699348
Filing Date	August 24, 2005
Current Filing Basis	1B
Original Filing Basis	1B
Published for Opposition	May 30, 2006
Owner	(APPLICANT) DAIMLERCHRYSLER COMPANY LLC LTD LIAB CO 1000 CHRYSLER DRIVE CIMS 483-02-19 AUBURN HILLS MICHIGAN 48326
Assignment Recorded	ASSIGNMENT RECORDED
Prior Registrations	0363794;2919922;2981705;AND OTHERS
Type of Mark	SERVICE MARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE