Tuesday, August 28, 2007

Dodge Creates Page in Scrapbooking History by Attempting to Set a New Guinness World Record(TM) for the World's Largest Photo Album

- World's largest photo album celebrates the launch of the 2008 Dodge Grand
Caravan with exclusive Swivel 'n Go(TM) seating system
- All-new minivan allows scrapbookers to stay organized while they 'scrap
'n go'
- World record album to measure 9 feet wide by 12 feet tall and will
require two people to turn each page
- Scrapbooking expert and contributing editor for Better Homes and Gardens
Scrapbooks etc., Polly Maly, to share the latest scrapping tips and trends

AUBURN HILLS, Mich., Aug. 28 /PRNewswire/ -- To celebrate the mass
appeal of the $2.6 billion scrapbooking hobby and the launch of the all-new
2008 Grand Caravan, the Dodge brand is taking the ordinary scrapbook to new
proportions in an attempt to break the Guinness World Record(TM) for the
world's largest photo album. Consumers will be invited to be part of
history by adding their own unique touches to the giant album using
oversized embellishments.
The Dodge Minivan Page in History album, measuring approximately 9 feet
wide by 12 feet tall and containing 20 pages of photographs, will
commemorate the evolution of the Dodge minivan since its introduction in
1984 and showcase the latest innovation in the 2008 Grand Caravan, the
Swivel 'n Go(TM) seating system. Swivel 'n Go offers second row seats that
swivel 180 degrees to face the third-row with a removable table that
installs between the two rows, covered storage bins in the floor of the
second-row, third-row uncovered storage and fold-in-the-floor third-row
"In addition to being a top performer in the minivan market, the
all-new 2008 Dodge Grand Caravan is setting the standard for storage and
organization on the road," said Mike Accavitti, Director - Dodge Brand
Marketing and Global Communications. "With its exclusive Swivel 'n Go(TM)
seating system and table, the Dodge Grand Caravan can convert quickly and
easily into the perfect scrapbooking space for busy scrapbookers 'on the
The standing world record for the largest album was set in Dubai,
United Arab Emirates, in 2003 and measured 3.9 feet wide by 7.8 feet tall.
The new world record for the world's largest photo album will be presented
at a scrapbooker's convention in Orlando, Fla., on Thursday, Sept. 6 and
remain on display through the weekend. Hundreds of registered scrapbookers
will be invited to "scrap" the pages of the world's largest photo album as
part of the 72-hour scrap-a-thon.
Scrapbooking Tips, Tricks and Trends
Scrapbooking expert Polly Maly, contributing editor for Better Homes
and Gardens Scrapbooks etc., is teaming up with Dodge to create tips to
help everyone from novice to avid scrapbookers find time to get started or
catch-up on scrapbooking, stay on top of the latest ways to customize pages
and identify time-saving techniques.
"The most difficult part of scrapbooking is actually finding the time
to do it," said Maly. "For the average scrapbooker who spends approximately
eight hours a week scrapbooking, the Dodge Grand Caravan, with all of its
innovative storage features, really helps scrapbookers stay organized so
they can easily bring their scrapbooking totes and supplies with them on
the go, as they travel to scrapbooking crops or even on vacation."
Maly offers other tips to help consumers stay up-to-date on the latest
scrapbooking trends, including:
-- The road of life: Scrapbooking preserves the memories from the road of
life, but sometimes the road turns before you've had a chance to catch
up. Don't let that road lead you astray. Stay current on your
scrapbooking by taking your scrapping essentials with you in the 2008
Dodge Grand Caravan and scrapping on the go - during soccer practice,
waiting for the carpool, during ballet lessons or while on that special
-- Inspired organization: Need some inspiration for organizing your
scrapping space? Head to your local discount store and cruise the
kitchen and bath storage aisles for organizational ideas, including:
- Paper towel holders to hold spools of ribbon.
- Decorative glass jars to house buttons and smaller embellishments.
- Utensil jars for the perfect tool caddies.

-- Organize and categorize: Whether your scrap space is a corner of your
dining room table, a dedicated room in your home or your minivan,
organize your supplies by category. Storing all of your embellishments,
stamps, paper and tools together means more time scrapping and less
time hunting for your supplies as you head out to crops. Plus, for
on-the-go scrappers, the new Dodge Grand Caravan has a place for
everything from the innovative in-floor or overhead storage bins to the
dual glove boxes to available map pockets behind the driver and front
passenger seats.
-- Keep your eye on the prize: When designing a scrapbook page, decide
first on the theme of your page, choose photos that will visually tell
the story, then pick one focal-point photo that reinforces your page
idea. To draw the viewer's eye right where you want it, either enlarge
your focal-point photo or treat it to a special position and mat it.
-- Don't forget to live a little: Let yourself off the hook for being
"behind" in your scrapbooking. Give yourself credit for the memories
you've already preserved in a beautiful way, and just enjoy the
creative outlet that will pay tribute to you, your family and friends
for years to come. Treat yourself to a change of scenery or a
mini-vacation by taking a road trip to a favorite scenic destination or
a scrapping vacation in your 2008 Dodge Grand Caravan, packed with all
of your scrapbooking essentials and the work-space.

1 comment:

tasra said...

This sounds like a great attempt. Can't wait to see photos of the final album! Kudos to you for keeping it real and giving people a break when it comes to feeling guilty about not staying caught up on their albums. That's the same lesson I teach at my blog Lessons from the Scrapbook Page and in my book, Real Women Scrap.