Tuesday, August 28, 2007

Chrysler to Cut Prices of 2008 Jeep Liberty and Stop its Dodge Nitro Ad

Chrysler is continuously cutting prices and the latest recipient on the list is the redesigned 2008 Jeep Liberty with high quality Jeep engine parts arrives in the market with a tag price pf $20,990 for the Sport 4x2 model while a $22,600 price was placed on the Sport 4x4 and this include the $660 destination fee. Comparing the latest pricings of the Liberty they are lower than the outgoing model by $1270 and $1170 respectively. The Limited models will start at $25,175 and $26,785 both prices are lesser by $720 and $620 respectively.

The new 2008 Liberty will received a redesigned independent suspension at the front while a new five-link suspension is placed at the rear. It also has standard side curtain airbags plus a full-length Sky Slider?open-canvas roof that provides an open-air experience same as the one offered in Wrangler. The Sky Slider is offered in both Sport and Limited trims as part of the option and cost $1,200. The Selec-Trac II full-time four-wheel drive system is available only on the Limited 4x4 models. The Selec-Trac II system is ideal for use on either dry pavement as well as on low-traction surfaces.

In terms of powertrain choices, there are no changes. Its still the same 210 horsepower, 235 lb-ft of torque 3.7 liter V6 matched with a four-speed automatic.

Dodge Nitro struck a Dog Commercial
Fortunately it only happens in a commercial which was shown recently in YouTube. The Dodge-Nitro Striking-A-Dog-with-electric bolt commercial has been running on YouTube for two weeks already. And according to people who have viewed the ad it was done in bad taste. As a matter of fact, a consumer has alerted Chrysler about the commercial saying that its quite disturbing.

The commercial shows a dog sniffing the tire of the Nitro probably to find the perfect spot to leave his territorial mark unfortunately for the dog before it can even shower the Nitros tire with his marking fluid an electric bolt coming from the truck struck the dog and set it into flames. This is the part of the commercial that viewers find rather disturbing especially those animal lovers.

By the way, seconds after the dog was hit by the electric bolt came flashing on the screen the Dodge Nitro?name followed by a line of text of reading: Charged with Adrenaline?

According to Chryslers spokesman the commercial was created by a BBDO office based in Netherlands. The spokesman of BBDO New York has chosen not to comment on the matter. BBDO is a unit of Omnicom Group.

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