Tuesday, September 16, 2008

Sneak peek week: Videos show Ram’s advantages

calendar (1K) Posted Monday, Sep 15, 2008 at 9:52 am in Company News, Video Scoop

To establish the all-new 2009 Dodge Ram 1500 as a game-changing vehicle, the Dodge brand turned to the independent vehicle testing and evaluation company, Automotive Marketing Consultants Inc. (AMCI), to test the new pickup truck in head-to-head comparisons against its major competitors. In a series of challenges, AMCI, among the industry’s foremost automotive testing and evaluation companies, tested the all-new 2009 Dodge Ram 1500 in the areas of acceleration, towing, fuel economy and ride quality over a series of eight months and proved 12 compelling claims.

This week on The Scoop, employees will have an opportunity for a sneak peek of five compelling videos showing the Ram outperforming the competition. These videos will go live on dodge.com on Friday as part of a wide-reaching Ram pre-launch and launch campaign.

Today’s video — “Freeway Hop” — demonstrates Ram’s superior ride quality.

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