Tuesday, December 4, 2007

Chrysler Canada Reports November Sales Increase

- Sales up 7.2 per cent versus same month last year marking a record
16th consecutive month of sales growth
- 2007 sales up 5.8 per cent
- Highest YTD sales volume increase of any OEM in Canada
- Strong product portfolio and year-end incentives price adjustment is
grabbing consumers

WINDSOR, ON, Dec. 3 /CNW/ - Chrysler Canada today reported November sales
of 18,445 vehicles, an increase of 7.2 per cent versus November 2006 when
17,200 units were sold. This marks the 16th consecutive month of sales growth
for Chrysler Canada, a company record. So far this year Chrysler Canada has
sold 213,729 - a significant increase of 5.8 per cent over 2006 when 201,964
vehicles were sold - positioning the company as the number two seller of light
vehicles in the country.
"Our new product is certainly hitting the sweet spot of the Canadian
market," said Dave Buckingham, Vice President of Sales - Chrysler Canada.
"When we talk about fuel-efficient vehicles like Dodge Caliber, Jeep(R)
Patriot and Compass, and the size of those segments in Canada, they have been
a perfect fit."
Chrysler Canada's 11,765 unit increase in incremental sales is the
largest of any OEM.

Year-end Incentives

In November, Chrysler Canada restructured and increased overall
incentives programs so that going forward the offers would be equally valuable
for cash, finance or lease customers. On top of that, Chrysler Canada is
announcing some one time only additional incentives for December to help
finish the year in the number two position.
"We were the first volume OEM to respond to market concerns and now we
are lowering our prices further for the month of December by as much as $4,750
for total discounts totaling up to $11,000."
For example, the 2007 Dodge Ram 1500 price has been lowered by up to
$4,750; the 2008 Dodge Charger and 2008 Jeep Grand Cherokee Diesel price has
been lowered by $4,000; the Dodge Ram Heavy Duty Diesel has been lowered by
$3,750; and the 2008 Chrysler 300 has been lowered by $3,500 from the
already-low November price points.
Total discounts are now as much as $11,000 for a 2007 Jeep Grand
Cherokee, $10,000 for a 2007 Dodge Ram 1500, $9,500 on a 2007 Chrysler 300C,
up to $8,000 on a Dodge Ram Heavy Duty Diesel, $6,500 on 2008 Dodge Ram 1500,
and $6,000 on 2008 Dodge Charger and 2008 Jeep Grand Cherokee Diesel.
Also continuing will be the popular "3 for Free" sales program which has
been enhanced and expanded in December. It is now eligible on most 2007 and
2008 vehicles and gives customers the flexibility to choose the offer that
meets their needs. As in November, Chrysler will make the first three payments
up to $500 per month on Chrysler, Jeep or Dodge vehicles purchased or leased
with Chrysler Financial plus, new for December, these customers will also
receive a gas discount card valued at $500. Alternatively, the customer can
opt for an immediate $1,500 rebate increased by $250 from November, which they
can use to lower their purchase price/monthly payments, add Mopar Accessories,
get an extended service contract or simply help out with Holiday shopping

Sales Highlights

Chrysler Canada's sales success is not limited to any particular segment.
Truck sales are up 6.8 per cent in November, and for the year-to-date, Dodge
Ram and Dakota sales are up 5.7 and 6.4 per cent respectively. Canadians also
embraced the all-new 2008 Dodge Grand Caravan and Chrysler Town & Country, as
sales rose 28.6% in November, and the Canadian-built Chrysler 300 / 300C, with
sales up 26.2% in November. On the other side of the spectrum, small, highly
fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot sales are up 80.9
per cent to 35,492 units. Meanwhile, the diesel version of the Jeep Grand
Cherokee is making up 60 per cent of total Grand Cherokee sales, which were up
34 per cent as Canadians embrace the benefits of new advanced clean diesel

No comments: