This Day in Auto History: 9.23.1915 William C. Durant incorporates the Chevrolet Motor Company of Delaware as a holding company with the eventual goal of allowing the new firm to purchase a controlling interest in General Motors 9.23.1931 Willis Joseph Price of the Chevron Corporation is born in Louisville, KY 9.23.1940 The American Bantam Car Company completes the first Jeep prototype and delivers it to United States government testers at Camp Holabird, MD 9.23.1956 Frank W. Szanto of the Continental Motors Corporation dies at age 29 9.23.1969 The 1970 Dodges are introduced

Source: Automobile History Day By Day, by Douglas A. Wick