- $1.2 Billion (U.S.) total program investment for next generation of
Chrysler Group full size vehicles
- $500 Million (U.S.) manufacturing investment to prepare for European-
market (BUX) "LX" platform product loading
- One millionth LX model rolls off the final assembly line
AUBURN HILLS, Mich., July 19 /CNW/ -- Chrysler Group officials today
announced that the company will invest $1.2 billion (U.S.) in its Brampton
(Ont.) Assembly Plant for the next generation of the Chrysler 300 series,
Dodge Magnum and Dodge Charger. The Brampton Assembly Plant today also
celebrated the one millionth LX rear-wheel drive vehicle platform will
roll-off the line with employees and CAW officials.
"Because of Brampton's ability to meet safety, quality, delivery, cost
and morale metrics, we're pleased to announce that Brampton will be the future
home of Chrysler Group's full-size car platform," said Frank Ewasyshyn. "We
appreciate the support of the CAW and employees in assisting the Company in
moving forward with investment decisions."
The Brampton Assembly Plant will also gain plant product loading volumes,
adding production responsibility for all international (BUX) LX-based vehicles
in calendar year 2010. The total plant program investment for the additional
product is $500 million. The international LX vehicles are currently produced
at Magna Steyr's facility in Graz, Austria. The Magna Steyr facility also
produces the Jeep(R) Grand Cherokee, Jeep Commander and Chrysler minivan
vehicles for markets outside of North America.
The one millionth LX was an award-winning Chrysler 300, rolling-off the
line as part of today's employee celebration. The Chrysler 300 was launched in
January 2004, followed by the Dodge Magnum two months later. The AWD models
began production in mid-2004. In April of 2005, the Dodge Charger was added to
the Brampton Assembly manufacturing portfolio.
"We are very pleased that our commitment has allowed Brampton Assembly to
gain not only an additional product, but also a significant production
commitment moving forward," said Alberto Gonzalez, Plant Manager - Brampton
Assembly Plant. "We are also extremely proud to be celebrating the one
millionth LX, as this represents the significant market success of this
The Brampton Assembly Plant was built in 1968 and acquired by Chrysler
Corporation with the purchase of American Motors Corporation in 1987. The
facility produces the Chrysler 300, Dodge Magnum, and Dodge Charger, and will
produce the Dodge Challenger on a three-shift operation and employs
approximately 4,000 hourly workers.
Today's announcement has no effect on Chrysler 300C production at
Beijing- Benz DaimlerChrysler for the Chinese market.