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Global [English] Centric News Collection from various newswire, magazines, newspaper, Internet Sites, and some inside news of Chrysler Corporation LLC
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A recent media drive at Chrysler’s
Others – especially those on the Jeep side of the house – wondered about rumors that Cerberus is interested in buying Jaguar and Land Rover. "Those brands would give us an upmarket and global reach we don’t have right now," said one engineer, while his Jeep compatriot chimed in with, "And it could work to our advantage to have the two top names in off-roading under one roof and at different ends of the market." I don’t claim to know if their speculation is just hopefulness or folly. At this point, the reaction seems similar to that of a partner after the dissolution of a particularly bad relationship: relief. From that relief springs hope that the new relationship can’t possibly be as bad as the old, especially when the old partner – according to the aggrieved party – was overbearing and domineering.
Asked about the cost of changing the signs from "DaimlerChrysler" to just "Chrysler" one engineer noted that, "It’d take no time with a chain saw, and doing that would not only cost us very little money, the extra space before the Chrysler name would remind everybody of why we don’t ever want to go down that road again." It was enough to give you the impression that, despite Daimler’s nearly 20% share in the new company, the rules of engagement were going to be very different this time around. "Perhaps we can find a one-way street near our headquarters," said the Jeep engineer, "and name it 'Shremp Strasse' on one end and 'Eaton Boulevard' on the other, with the directional signs pointing toward a roundabout in the middle. That would about sum up what this merger has been like."
It was at this point that I decided to make myself scarce for fear that, if the conversation went on much longer, someone in the group was going to grab one of the Sebring convertibles sitting around and re-enact the last scene from the movie Thelma and Louise. I’ll admit it’s nice to see the spring return to the step of the Chrysler folks, but I hope it’s real and not a false dawn for the folks from Auburn Hills.
OSCODA - Think racy sports cars and Earth-friendliness are mutually exclusive?
You haven't met the team that assembled this week at Oscoda-Wurtsmith Airport. The group, an Orange County Chopper-style mix of money and mechanical genius, hit the runway Thursday to set a land speed record.
Specifically, their Dodge Viper roared to 220 mph starting from a dead stop, ending at one mile, gulping biofuel, not gasoline.
There's the rub. The car ran on a fuel mix called E85 - 85 percent ethanol, 15 percent gas.
That's noteworthy because critics decry ethanol as inefficient - incapable of high performance.
''The whole idea today is to push people's perceptions about what's possible,'' said Karl Jacob, a former racer turned California entrepreneur.
''Everybody thinks environmentally friendly cars have to be slow,'' continued Jacob, 39. ''This proves we can build high performance cars that are Earth-conscious.''
''It's a message Jacob and his team hope isn't lost. Not on the public, not on the auto industry, not on policy-makers.
It wasn't lost Thursday on Michigan Rep. Joel Sheltrown, D-West Branch. Sheltrown, who attended the test runs, has made alternative fuel use one of his key legislative issues. In particular he has pushed for research incentives encouraging biofuel development.
Resistance, he said, is exasperating.
But watching Thursday's ''E85 Viper'' runs, Sheltrown was plainly eager to return to Lansing to spread ethanol's story.
''The question isn't if, it's when do we make a commitment to pursue alternative fuel use,'' he said. ''For me, this today dispels all he myths that ethanol isn't a viable answer. All the nay-sayers in Lansing ... I can't wait to tell them about this.''
Why shouldn't Michigan lead the way in biofuel research, he suggested. The state is not only the nation's car capital; it boasts a huge agricultural economy. Ethanol is made by distilling grain, in particular corn.
''Sure there are obstacles to making ethanol widely available to the public,'' Sheltrown said. ''But the biggest obstacle now is people who say this fuel won't work.
''Well, these are race car drivers,'' he continued. ''Look how excited they are about ethanol.''
For Viper driver Ron Misjak, a career race car builder from Chicago, ethanol's promise lies partly in that it's relatively easy to convert gas-powered cars to ethanol use, he said.
''The big thing to me is that ethanol is in its infancy,'' said Misjak, 41.
''Heck, we've been running cars on gas for a century. But we're only two years into ethanol. There's still so much to learn, so much to perfect with ethanol.''
Thursday's test runs, indeed, reflect two years work for Misjak and team. Their modifications to the Viper include adding a twin turbocharge package, increasing the car's fuel delivery and upgrading the brakes, designers said.
''Remember, though, this isn't a race car,'' Jacob said. ''It's street legal. It's the car I drive to work. ...
''So, do I think ethanol is a front-runner in the movement away from gas?'' he continued. ''Absolutely. Look at the performance and decide for yourself.''
| | Tom LaSorda Auburn Hills February 14, 2007 DAIMLERCHRYSLER 2006 RESULTS ANNUAL PRESS CONFERENCE CHRYSLER GROUP RECOVERY & TRANSFORMATION PLAN |
| | CHRYSLER GROUP RECOVERY AND TRANSFORMATION PLAN 2006 Operating Results Euro (Millions) Observations Intense competition in U.S. Gas prices drive shift in consumer preferences from large SUV’s, trucks, minivans to mid/small vehicles CG derives over 70% of its retail sales from the minivan / truck / SUV segments Global commodity and continued material cost headwinds pressure margins Vehicle inventories not aligned with market demand Dealer relations € (1,118) 119 51 (1,164) (124) 1Q 2Q 3Q 4Q |
| | PROFIT DETERIORATION FACTORS CHRYSLER GROUP RECOVERY AND TRANSFORMATION PLAN Operating Profit FY 2005 Operating Profit FY 2006 1,534 -1,118 - 2,652 Improved efficiency and fixed costs Decrease in shipments reflecting change in customers’ demand Adjustments of production volume Negative net pricing Higher material cost Euro (Millions) |
| | TWO PART PLAN Recovery Short-term progress on profitability Return on sales of 2.5% by 2009 Strategic Transformation Mid-term change of business model Achieve and sustain benchmark performance CHRYSLER GROUP RECOVERY AND TRANSFORMATION PLAN |
| | WM1 Product Strategy / Portfolio Management Capital Management WM7 Fixed Cost Management WM2 Structural Changes / Manufacturing WM3 Material Costs Management WM4 Revenue Management WM5 Quality WM6 Chrysler Group Executive Committee Brand Equity / Right New Products Investment Efficiency Rightsizing / Health Care Cost Control Capacity Utilization Global Sourcing Pricing / Mix / Dealer Network WM – Work Module Warranty Cost Reduction CHRYSLER GROUP RECOVERY PLAN IMPLEMENTATION TEAMS |
| | KEY MEASURES CHRYSLER GROUP RECOVERY PLAN Capacity / Productivity Material & Fixed Costs Revenue Management Continue product offensive (8 new and 5 refreshed products in 2007) Improve retail / fleet mix Accelerate global growth Effective marketing / incentive spending Reduce and optimize dealer network to improve dealer profitability |
| | KEY MEASURES CHRYSLER GROUP RECOVERY PLAN Capacity / Productivity Material & Fixed Costs Revenue Management Reduce material costs by up to $1.5b by 2009 Explore sale / outsourcing of non-core operations Select parts distribution processes Transportation services Select support functions Assumptions for successful union negotiations Continue product offensive (8 new and 5 refreshed products in 2007) Improve retail / fleet mix Accelerate global growth Effective marketing / incentive spending Reduce and optimize dealer network to improve dealer profitability |
| | KEY MEASURES CHRYSLER GROUP RECOVERY PLAN Capacity / Productivity Material & Fixed Costs Reduce total assembly capacity by 400,000 Eliminate shifts: Newark & Warren in 2007, St. Louis South in 2008 Idle Newark Assembly plant in 2009 Idle Cleveland parts distribution center in December 2007 Reduce powertrain, stamping and component capacity Revenue Management Reduce material costs by up to $1.5b by 2009 Explore sale / outsourcing of non-core operations Select parts distribution processes Transportation services Select support functions Assumptions for successful union negotiations Continue product offensive (8 new and 5 refreshed products in 2007) Improve retail / fleet mix Accelerate global growth Effective marketing / incentive spending Reduce and optimize dealer network to improve dealer profitability |
| | CHRYSLER GROUP RECOVERY PLAN Special retirement, separation and attrition programs will be announced later EMPLOYEE IMPACT – 13,000 TOTAL Salary Reduce Salaried employment by 2,000 over two years Hourly Reduce Hourly employment by 11,000 over three years (9,000 in U.S. and 2,000 in Canada) 4,000 Assembly Plants 1,000 Powertrain and Stamping 1,000 Other, including potential sale of non-core functions 3,000 Technology, efficiency and productivity 2,000 Canada - Technology, investment efficiency, and productivity 11,000 TOTAL HOURLY |
| | RESTRUCTURING CHARGES AND ADDITIONAL EFFECTS Restructuring Charges (in €/$ bn) 2007 Restructuring Charge Up to € 1.0 ($ 1.3) Cash Effect € 0.8 ($ 1.0) Additional Effects (in €/$ bn) 2007 Inventory Adjustment € 0.2 ($ 0.3) CHRYSLER GROUP RECOVERY PLAN Total Up to € 1.0 ($ 1.3) € 1.0 ($ 1.3) |
| | ASSUMPTIONS AND IMPROVEMENTS Base Planning Assumptions SAAR (in Mil) Pricing 17.2 17.0 <> |
| | Current Business Model Redesigned Business Model Product-centric Customer and Brand Focus NAFTA-centric Global Balance Internal Resource Driven Alliances and Partnerships Product offensive, mix shift and powertrain investment Dealer network optimization and component / architecture sharing Manufacturing, supply and sales footprints optimized to maximize global growth and profitability Leveraging partnerships for growth & to manage costs Creative and efficient use of alliances to achieve geographic, market segment, and product opportunities CHRYSLER GROUP TRANSFORMATION PLAN STRATEGIC TRANSFORMATION |
| | 2006 PRODUCT OFFENSIVE CUSTOMER AND BRAND FOCUS CHRYSLER GROUP TRANSFORMATION PLAN Wrangler 4 dr Patriot Pacifica Freshening Durango Freshening Sebring Sedan Caliber Wrangler 2 dr Nitro Compass New SRT8 Grd Cherokee New New New New New New New New New Chassis Cab Aspen JAN FEB MAY JUN APR JUL AUG MAR OCT DEC NOV SEP |
| | 2007 PRODUCT OFFENSIVE (8 NEW, 5 REFRESH) CUSTOMER AND BRAND FOCUS CHRYSLER GROUP TRANSFORMATION PLAN Avenger Grand Cherokee CRD Magnum Freshening Sebring Convertible Liberty Ram 4500/5500 Chassis Cab Dakota Freshening Viper SRT10 Sprinter Town & Country Caravan Caliber SRT4 300 & Charger Freshening JAN FEB MAY JUN APR JUL AUG MAR OCT DEC NOV SEP New New New New New New New New |
| | CHRYSLER GROUP TRANSFORMATION PLAN CUSTOMER AND BRAND FOCUS Product offensive continues (brand equity and differentiation) New versions of minivans, pick-up truck, and select LX vehicles 20 plus all-new vehicles; 13 refreshed All-new commercial segment expansion (Sprinter and Class 4&5) Product mix shift to more fuel efficient vehicles Powertrain revolution $ 3 billion investment plan in new engines, transmissions, and axles BLUETEC diesel engines from MCG / Cummins Dealer network optimization / stronger brand focus |
| | CHRYSLER GROUP TRANSFORMATION PLAN CUSTOMER AND BRAND FOCUS POWERTRAIN PORTFOLIO MEASURES GASOLINE DIESEL HYBRID TRANS / AXLE Action Benefits Increased Fuel Economy Increased Performance Reduced Complexity I-4 families: from 3 to 1 V-6 families: from 4 to 1* * Target I-4 World Engine V-6 Phoenix Engine I-4 MB Engine V-6 MB Engine LD Cummins Diesel Full Hybrid Mild Hybrid Dual Clutch Transmission Common Axle Program |
| | CHRYSLER GROUP TRANSFORMATION PLAN CUSTOMER AND BRAND FOCUS REDUCE NUMBER OF PLATFORMS FROM 12 TO 7 BY 2012 FWD UNIBODY RWD UNIBODY BODY-ON-FRAME 5 3 4 3 2 2 2006 2012 7 12 |
| | CHRYSLER GROUP TRANSFORMATION PLAN GLOBAL BALANCE Defend and grow Chrysler Group NAFTA strongholds NAFTA nameplate consolidation in selected vehicle segments Add new non-NAFTA vehicle programs crucial to global expansion Leverage 3rd party alliances to cost effectively access regional products and markets $5+ billion additional purchasing to low cost sources – balance supplier footprint |
| | CHRYSLER GROUP TRANSFORMATION PLAN ALLIANCES AND PARTNERSHIPS Partner to accelerate growth and leverage resources Manufacturing Assemble minivans for VW Retail Network Marketing Hyundai in Mexico Small Vehicle Segment Chery in China Focused Alliances GEMA World Engine, Hybrid Strong NAFTA Position Select Regional Expansion |
| | 400,000 unit capacity reduction Shift reductions; 1 plant to be idled; 1 parts distribution center to be idled Workforce reductions of 13,000 Global market opportunities with low cost sourcing Strong product pipeline $3 billion powertrain investment leads to a more fuel efficient product line-up Dealer network optimization $4.5 billion targeted savings; including up to $1.5 billion targeted material savings 2.5% return on sales CHRYSLER GROUP RECOVERY AND TRANSFORMATION PLAN SUMMARY KEY MEASURES By 2009 |
Posted on 07.12.2007 21:00 by Ralph Kalal
Filed in: Chrysler | hybrid cars | chrysler Aspen | Dodge Durango
Source: Internal

For the first time in its history, heavy truck manufacturer Sterling will offer its North American clients a brand-new line of heavy-duty trucks. Coming this fall, they'll be classified as midrange trucks, targeting only the commercial market.
The Sterling Bullet was created in collaboration with DaimlerChrysler and is based on the well-known Dodge Ram 4500/5500. One distinguishing feature of this vehicle is its imposing grille, normally associated with the Sterling lineup of heavy vehicles.
The chassis for the new 2008 Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks. Powered by a 6.7-liter Cummins turbodiesel engine, the Bullet will be available in two cab configurations--regular or quad cab--and the choice of two- or four-wheel drive.
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| Source: Automobile History Day By Day, by Douglas A. Wick |

But two industry analysts said that since current minivans are offered with generous incentives, the 2008 pricing just brings the asking price closer to the actual prices consumers pay now.
The size of the price reduction will vary with options and models when the vans arrive in dealerships this fall, Chrysler said.
For example, the base model Dodge Grand Caravan SE will be priced at $22,470, $1,950 below the current sticker price of $24,420, the company said. A Chrysler Town & Country LX would drop $3,585, from $26,775 to $23,190. The high-end Town & Country Limited would drop $935, from $37,335 to $36,400.
On both the Dodge and Chrysler minivans, the company added all-row side curtain air bags with rollover protection, electronic stability control with brake assist and traction control, as well as other standard features.
Chrysler was able to reduce the prices while adding features largely because its factories have become more efficient at installing safety systems in its new minivans and factory workers have agreed to a team approach to building the vehicles, said Michele Tinson, a Chrysler spokeswoman.
Jesse Toprak, senior analyst for the Edmunds.com automotive website, said the company is also getting a boost from declining costs for air bags and other features.
He said the price reductions merely bring the minivans closer to actual sales prices for 2007 models. On the current Grand Caravan, for instance, Dodge is offering an average of $4,400 in incentives, or around 25 percent off the sticker price, Toprak said.
Both General Motors Corp. and Ford Motor Co. have withdrawn from the minivan market, so Chrysler sees 2008 as a year to grab more sales, Toprak said. Chrysler's major minivan competitors, the Toyota Sienna and Honda Odyssey, are not new models, and Chrysler could take sales away from them with its redesigned minivans, he said.![]()
April Wortham
Automotive News
July 12, 2007 - 12:01 am
Posted Jul 12th 2007 3:57PM by Sam Abuelsamid

WARREN, Mich., July 12 /PRNewswire/ -- H.B. Stubbs Companies has been
awarded the Chrysler Group contract for program management in support of
all "A and B" level auto shows across the United States. HBSC was selected
on the basis of creativity, pricing, extraordinary customer service and
extensive experience in consumer auto show support. DaimlerChrysler auto
shows require seamless integration of branding for Dodge, Chrysler and
Jeep; event planning; staging; and project management.
In addition to auto shows, HBSC was awarded three Track Events: Jeep
101 Course and Dodge SRT Washington D.C. and Cleveland, and Jeep 101 Course
in Miami.
"We have strong experience in the automotive arena," said Donald
Mascot, Vice President of Account Development. "We are eager to apply our
experience and continue to work with DaimlerChrysler to develop and
implement innovative and cost effective marketing programs."
H.B. Stubbs Companies is headquartered in Warren, Mich., with
additional design and production facilities in Salt Lake City, Utah. The
company also maintains sales and marketing locations in Chicago; Secaucus,
N.J.; San Francisco; Cleveland; Scottsdale; and London, U.K. For over 60
years clients have come to expect that we are "People You Can Count On."
With an unmatched level of personalized service and creativity, H.B. Stubbs
Companies create event solutions that help clients build brand awareness,
brand preference and increase sales. For more information visit
http://www.hbstubbs.com.
Breakdown Car Compare Cover A venerable name in autodom is being resurrected and it will soon grace the body of a large, rear wheel drive luxury car. After a successful "concept car" debut at a pair of recent auto shows, the Chrysler Imperial will be built and should be in U.S. showrooms in 2010. Yes, it will be a long wait for the Imperial's return but the car must first await additional changes within DaimlerChrysler before it can be built. Read on to learn more about the Imperial's impending return.
Green Flag Breakdown Cover The Chrysler Imperial that has been currently making the rounds at various auto shows has been well received. Visitors have remarked favorably about the car's Bentley like look as well as its cavernous interior and luxury appointments. Currently, the brand has nothing larger or more luxurious to offer buyers who might want to upgrade from the 300C, thus Chrysler has been regularly losing buyers to more luxurious brands, something parent DaimlerChrysler [DCX] wants to stem.
Breakdown Insurance Midlands The Imperial name can be traced all the way back to 1926 when Walter P. Chrysler decided to take on Lincoln and Packard with a luxury model all of its own. From its inception, the Imperial has always represented the top of the line vehicle for Chrysler and it has, at various times, been marketed as its own make. Various versions of the Imperial have shown up over the years, with most of them being ultra luxurious versions of Chrysler's New Yorker model.
Tesco Breakdown Cover The 2011 Chrysler Imperial will be similar in design to the concept car, but without the suicide doors. Chrysler put the special doors on the concept car in order to make it easier for auto show visitors to see inside the vehicle. Still, reports from the company are indicating that the 22 inch wheels, Bentley grille, boxy body, and leather/wood trim would be included. Prices for the Imperial will not be announced for several more years, but it could retail for as high as $60,000 according to some reports. Currently, the top of the line 300C maxes out at around $42,000.
Breakdown Cheap Insurance So, why the hold up? Well, for one thing the Imperial program will be an added expense for DCX. Currently, the company is in the process of making its Mercedes line up more profitable and that involves the expense of updating several models. Based on the Mercedes "R Class" body, the coming Imperial is likely to be built on an updated version of the R Class platform. Both cars would arrive in dealer showrooms at the same time as 2011 models, hence the long lead time.
Breakdown Insurance Quote The Imperial concept sits on a frame with a 123 inch wheelbase. The car measures 214 long, much longer than the 300C. Reports are indicating that the concept car dimensions are likely to be retained.
Breakdown Career In Insurance For Chrysler fans, the Imperial represents further strengthening of the Chrysler-Mercedes relationship. By using a Mercedes platform, the Imperial can be built and will give Chrysler a much needed product. With a standard V8 mated to a five or six speed automatic the car will certainly not be on the fuel efficient side. However, my best guess is that the car will also come optionally equipped with a thrifty Mercedes built turbo diesel, a first for any Chrysler car.
Rac Breakdown Cover Copyright 2006 - Matt Keegan is The Auto Writer covering topics from automotive trends to car insurance information. To find discount autoparts including quality BMW parts and catalytic converters please shop online for the best selection.
Chrysler kicks off the annual Woodward Dream Cruise today, making a huge splash with the introduction of the new 2007 Chrysler PT Street Cruiser Pacific Coast Highway Edition -- a special-edition PT Cruiser dedicated to one of the most picturesque driving routes in the United States, the Pacific Coast Highway. Announced in conjunction with Detroit's famed Woodward Dream Cruise, the Pacific Coast Highway Edition will be available later this summer as a limited-production version of the 2007 Chrysler PT Cruiser.
"This Chrysler PT Cruiser Street Cruiser Pacific Coast Highway Edition celebrates another great American road, a tradition we started with our PT Dream Cruiser series and continued with last year's Route 66 Edition," said David Rooney, Director - Chrysler Marketing and Global Communications. "The Chrysler PT Cruiser is the perfect vehicle for factory customization because it celebrates the journey, as well as the destination. With more than 1 million PT Cruisers sold since its introduction, hundreds of thousands of PT enthusiasts are enjoying the journey with us."